This brush features unique Gripsoft technology that provides a non-slip grip for optimal comfort and control while grooming your pet. The rounded head and 90 degree angled soft pins run parallel to the skin rather than straight down preventing raking which can scratch or irritate the skin of your pet. This helps to provide a more comfortable grooming experience for your pet. The soft pins are gentle but very effective to help prevent matting and to remove dead and shedding fur. For best results, use brush daily to ensure a beautifully soft and shiny coat.